As the founder and CEO of Urban Paws, I’ve had the privilege of working with some of the most incredible animal talent the UK (and beyond!) has to offer. But every now and then, a truly extraordinary star comes along. Today, I’m beyond thrilled to officially welcome Peggy the Hairless Pug to the Urban Paws family.

You might’ve seen Peggy most recently lighting up the screen in Marvel’s Deadpool & Wolverine alongside Ryan Reynolds and Hugh Jackman, where she quickly became an instant viral sensation. Thanks to her expressive charm, one-of-a-kind look, and effortless comic timing, Peggy didn’t just play Dogpool. She became a global pop culture icon.

Now, through her exclusive representation with Urban Paws, Peggy will be available for a wide range of exciting new projects, from brand campaigns and influencer collaborations to film, TV, and live events. In other words, her Hollywood journey is only just beginning.

What makes Peggy such a unique and powerful presence on-screen isn’t just her distinctive appearance. More importantly, she brings a spark, a personality, and a warmth that truly connects with audiences. As someone who’s dedicated my career to championing animals in media, I can say confidently: Peggy is something special.

Her owners have also expressed how overwhelmed (in the best possible way) they’ve been by the global response to her role:
“We’ve been overwhelmed by the love for Peggy since her big screen debut. She’s got such a special spirit, and we’re thrilled to be working with Urban Paws to help bring her quirky personality to even more fans around the world.”

From our first conversation, it was clear that Peggy’s welfare and happiness would always come first. A value that we absolutely share. At Urban Paws, we’re committed to responsible representation and ensuring every animal we work with thrives, both on and off camera.

So what’s next?
With her viral fame still spreading, Peggy is ready to take on new opportunities in fashion, digital content, advertising, and beyond. Whether she’s strutting down a red carpet, charming influencers on set, or melting hearts on social media, she’s ready for her next starring role.

Welcome to the family, Peggy.

This is only the beginning.


– Layla Flaherty
Founder & CEO, Urban Paws Agency
www.urbanpawsagency.com