About Layla Flaherty
Layla Flaherty is a prominent figure in the entertainment and animal welfare sectors, best known as the CEO and founder of Urban Paws, the UK’s leading animal talent agency. Hailing from Galway, Ireland, Layla’s diverse career journey has taken her from the bright lights of reality television to the forefront of a multi-million-pound industry.
Early Career & Media Presence:
Layla first rose to public prominence as a cast member on the popular reality TV show, Desperate Scousewives. Her natural flair for the spotlight and engaging personality quickly made her a memorable figure. Following her reality TV stint, Layla continued to work as a successful model, featuring in various campaigns and editorials. She has also made appearances on well-known television programmes such as
The One Show, BBC Breakfast, BBC Inside Out, Morning Live, The Pet Show, and ITV’s This Morning, often discussing her expertise in the animal talent industry.
The Genesis of Urban Paws:
Layla’s deep affection for animals, inspired her to identify a significant gap in the market for professional animal casting. In 2015, she founded Urban Paws UK, initially operating from her spare room. Her vision was to create an agency that not only supplied highly trained animals for media work but also championed their welfare and professional handling.
Urban Paws: A Success Story:
Under Layla’s leadership, Urban Paws has grown exponentially, becoming the most recognised animal talent agency in the UK and expanding its reach globally. The agency provides a diverse range of animals for high-profile campaigns, including those for brands like John Lewis, Google, Paul Smith, and Cath Kidston. Urban Paws animals have featured in major films, television commercials, and editorial shoots, including a notable Gucci campaign with Harry Styles. The agency is celebrated for its commitment to animal welfare, ensuring all animals are happy, healthy, and professionally handled on set.
Awards and Recognition:
Layla’s entrepreneurial spirit and the success of Urban Paws have garnered significant recognition. The agency is multi-award-winning and Layla herself has been celebrated as a leading businesswoman. Urban Paws has been highlighted by publications such as The Times, The Sun, and Business Live, solidifying its position as an industry leader.
Beyond Business:
When not at the helm of Urban Paws, Layla remains a devoted pet owner and an advocate for animal welfare. She frequently shares insights into the “petfluencer” world and the unique challenges and rewards of working with animal talent. Layla Flaherty continues to inspire with her innovative approach, proving that passion combined with business acumen can lead to extraordinary success.
